On October 31, 2025, a guest lecture on the topic "Formation and promotion of the Ukrainian brand in international markets" was held at the state institution "South Ukrainian National Pedagogical University named after K. D. Ushynsky". The event was organized by the Department of Political Science and Law in cooperation with the NGO "Innovative University" and its Odessa and Dnipro branches.

The lecturer was Serhiy KASIAN, Candidate of Economic Sciences, Associate Professor, Professor of the Department of Marketing of the National Technical University "Dnipro Polytechnic", Deputy Head of the Scientist Support Office at the Ministry of Education and Science of Ukraine.

The event was attended by the students of all levels of education - bachelors, masters and postgraduates, as well as the representatives of the Department of Educational Management and Public Administration and the Department of Philosophical and Sociological Studies and Sociocultural Practices. In total, more than 60 people took part in the event.

The lecture discussed the issues of Ukraine's strategic positioning in the global information and economic space, the role of state branding in times of war, omnichannel marketing tools, cultural and scientific diplomacy, as well as interdisciplinary approaches to promoting a positive image of the country.

During the discussion, the participants shared their own thoughts on the combination of political communication, marketing strategies and legal mechanisms in building the brand of Ukraine. Such meetings, which combine political science, law, economics and communications, contribute to the development of cross-disciplinary thinking of future specialists.

The event became an example of fruitful cooperation between university departments and centers of the PO "Innovative University", aimed at popularizing modern educational practices, academic mobility and the formation of competencies needed in the global world.